what "high-protein" actually means: a buyer's guide
"high in protein" is a regulated phrase. it means at least 10g of protein per reference serving. that's the floor, set in 21 CFR 101.54. above that floor, marketers can write whatever they want.
the metric I actually use
protein per 100 calories. it normalizes across serving sizes and cuts through the trick of pumping calories so the absolute protein number looks bigger.
a chicken breast: ~30g protein in ~165 calories ≈ 18g per 100 cal. that's the gold standard. anything above 12g per 100 cal is genuinely protein-dense. anything below 8g per 100 cal is a snack pretending to be a meal.
how tandoco's bakery scores
our brown butter cookie: 22g protein, 240 cal → 9.2g per 100 cal. solid for a dessert.
bananabolic bread: 16g protein, 180 cal per slice → 8.9g per 100 cal. respectable for bread.
our entrée meals: most land between 12 and 18g per 100 cal. they're built as protein vehicles, not bread.
what to do with this
next time you're at the protein-snack aisle, ignore the front of the box. flip it, divide protein by calories, multiply by 100. anything under 8 isn't worth the price premium.
if you want the math done for you, every product on tandoco's bakery and store publishes the full macro stack on the card. no "proprietary blend." no rounding up.